Home textile wedding market potential: Married at least 4 sets of bedding

Home textile wedding market potential: Married at least 4 sets of bedding With the advent of the wedding season, how many bedding items do new people need to prepare? The ancients used the term “a thousand acres of fertile land and ten red makeup” to describe the lucrative dowry. Although they don’t need “a ten-mile red makeup” at present, wedding home textile products are indispensable. The reporter recently visited a number of bedding counters, and invited professional shopping guides to provide bedding for new recruits.

Buy all four to eight sets

Immediately "marriage" is required. There are some things that can be reduced, but bedding is not sloppy. The advice given by professionals is that it is best to buy 4-8 sets of bedding for newlyweds.

“Before getting married, you have to prepare 'eight stores and eight covers', and now pay attention to 'fewer and finer'.” Wu Rong, a person in charge of a bedding counter on the eighth floor of Wuhan Plaza, listed a purchase plan: 5 sets of bedding were purchased, one of which was On the day of the wedding, the set should be as festive as possible; usually 4 sets of daily wash. In addition, winter quilt, summer quilt and spring and autumn are needed for each bed.

The purchase plan given by the person in charge of another bedding product is to buy 6 sets: a set of festive and auspicious days for marriage; a set of two or three days after marriage, the set should be as festive and warm as possible; Two sets of mid-range and mid-range and middle-grade, fabric and color can be determined according to their own preferences, without special attention.

Marriage is a big event and a happy event. The set of wedding day is very important. How to choose? Xiao Rong suggested that purchases can be made based on whether they live with the elderly. “Old people are usually more traditional. If you live with an old man, you can choose the main colors such as Chinese Red. If the newcomers live alone, consider the warm and romantic pink.”

Universally spent over ten thousand yuan

The bedding on the market is dazzling, with no less than a hundred brands. Yang Qin, the head of a certain brand counter in Wuhan, took mid-range configuration as an example to create a “menu” for bedding for new people: a bedding set (eight-piece) on the day of the wedding, 4000-5000 yuan; two or three years after marriage A set of days for exchange, about 1200 yuan; daily change (middle file) 2 sets, about 3,000 yuan (1500 yuan × 2); usually wash (middle and low) 2 sets, 1,500 yuan (750 yuan × 2); duvet, The silk quilt and the spring and autumn were each a bed of about 5,000 yuan. The above totaled 15,700 yuan.

Xiao Rong listed a list of middle and high-grade beddings for new people: a set of eight weddings on the wedding day (about 6,000 yuan), and 4 sets (four sets) of cleansings, usually about 4,000 yuan (1,000 yuan x 4); Goose down (in winter), about 5,000 yuan; silk quilt (suitable for spring and autumn), 2000-3000 yuan; spring and autumn was, 800 yuan, more than a total of about 18,800 yuan.

It is worth noting that the same is the bedding, different fabrics, different designs, different workmanship, the price will be greater differences. Taking the bed linen used on the wedding day as an example, the reporter found that the price of a brand ranges from 2,000 yuan to 9,000 yuan. The most expensive one is a nine-piece set made of pure silk cotton.

"If the economic conditions permit, the customer is also very particular about the higher configuration." For example, the person in charge of a certain brand in the country said that the top-level configuration of the brand counter will cost no less than 50,000 yuan. The details are as follows: The price of a bedding set on the wedding day is 35,000 yuan, which is made of 100% silk. The material is pure natural, with the advantages of warm winter, cool summer, and healthy skin care; high-grade duvets, 6000-7000 yuan; high-grade silk quilt 5000 yuan - 6000 yuan. Coupled with the change of several sets of bedding, the total cost of more than 50,000 yuan.

Despite the differences in the programs, the reporter has shown through feedback on visits to different high-end bedding counters that the cost of new bedding purchases by the newcomers is currently over 10,000 yuan.

Comfortable environmental protection is still an optional element

Today's society advocates the concept of health and environmental protection, and many manufacturers have therefore developed cotton and linen series, chrysanthemum pillows, medical stone pillows, latex pillows, neck pillows and other health care series of bedding. The counter shopping guide revealed that purchasing bedding from the perspective of health care is still a factor for many consumers.

In addition, the purchase of bedding can also be considered from the perspective of environmental design, purchase purposes and seasonal changes. For example, warm colors can be selected in winter to express warm visual effects; fresh and jumping colors can be selected in spring and summer to create a lively atmosphere. Including bedding fabrics, like cotton, or preference for satin, are the details of the choice of elements.

Relevant persons reminded that currently has entered the traditional sales season, most shopping malls and stores will have a variety of discount promotions. Bedding products are relatively low in terms of trend, and new people can pay attention to related activities. Selecting cost-effective purchases can save a lot of money.

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