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**CORONA: Timeless Elegance with a Modern Edge**
CORONA, launched in 1995, has evolved into a globally recognized fashion brand that blends the sophistication of black and white with bold, modern aesthetics. Known for its elegant yet powerful style, CORONA redefines the image of professional women by combining sharp, clean lines with soft, feminine details. This unique contrast creates a striking visual statement — a perfect harmony between strength and grace, making it a symbol of timeless elegance.
With over two decades of experience, CORONA has become a leading name in the fashion industry, targeting urban women aged 25 to 40 who value both style and substance. The brand is synonymous with classic black-and-white fashion, offering a fresh and modern take on traditional designs. Its collections are not only popular in major Chinese cities but also exported to international markets such as Russia, South Korea, and Siberia.
CORONA has established itself as one of China’s most successful fashion brands, boasting the largest number of flagship stores across the country. Located in prime locations, including Shenzhen’s CBD, the brand showcases its commitment to quality, design, and customer satisfaction. With more than 1,000 professional managers, dozens of top-tier design teams, and over 1,000 employees in its own factory, CORONA ensures high standards in every product it produces.
The brand has invested heavily in marketing and advertising, including collaborations with renowned figures like Hong Kong celebrity Gigi Leung, who served as the brand ambassador. Each year, CORONA allocates tens of millions of dollars to enhance its market presence and strengthen its brand identity. In recent years, the company has also expanded its vision through a diversified strategy, aiming to build a global fashion empire.
CORONA’s products are designed to meet the needs of modern consumers, with best-selling items available in major cities nationwide and internationally. The brand continues to innovate, ensuring that its offerings remain relevant and appealing to a wide audience.
**Join the CORONA Family**
If you're interested in becoming a franchisee, there are several requirements to consider:
- You must be a legal entity or an individual with the necessary resources (financial, operational, and human).
- You should agree with the brand's management philosophy and commit to maintaining its image.
- A store location is required — either a 60-square-meter independent street shop or a 50-square-meter counter in a mall. Prime locations may allow for slight adjustments after inspection.
- Investment costs vary depending on the region, but a standalone store typically requires around 15–30 million RMB. Exact figures will depend on your specific location and business plan.
**What We Offer**
- Free initial franchise fee
- Full support with the first batch of inventory
- Free shop design, decoration plans, and technical drawings
- Ongoing support for store maintenance and operations
- Data-driven guidance on sales, display, promotions, and product management
- Comprehensive brand promotion strategies, including TV, print, outdoor, and digital advertising
CORONA is more than just a fashion brand — it's a lifestyle. Join us and be part of a legacy that combines tradition with innovation, elegance with empowerment. Let’s build something extraordinary together.