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Bear B Bik Tong franchisee how to use micro channel marketing
Bear B Bitch brand children's clothing agents to join all over the country, many franchisees are the owner of a certain business experience, they are good at doing offline sales, often able to start their own physical store booming. However, little is known about the emerging platforms or tools on the web, such as WeChat. Although many franchisees have heard of or used their own WeChat, but only confined to the communication with friends. In fact, if the use of WeChat, then, for children's clothing store sales, is very helpful. The key is to see the bear B Qi children's wear franchisees how to dig data, how to use some of the existing tools to expand their influence and increase their sales. First, WeChat can be used as a sales customer service tool. The past is the use of telephone, business QQ, today we can use the WeChat customer service tools. WeChat is the beginning of the voice communication known as mobile instant messaging tools, its communication function is the majority of WeChat users already accustomed to. Users are accustomed to using the WeChat communication tools, used as pre-sale, sale, sale and daily customer service tools is no longer normal. Because users are used to being there, cater to user habits is the most convenient and easy way, unlike other less-than-climate applications, but also need to spend a lot of energy to user habits and training, the opportunity cost and promotion costs are too high. Second, WeChat can be used as a daily interactive tool. What is the most important mobile Internet era? Users! Users are on the WeChat habit, but not always have the habit of interacting with your public number. Therefore, setting up the lucky big turntable, humorous question and answer, interesting test, article link to the website interactive community on the public number can deepen the good impression on the brand in the user's pleasant experience and cultivate the habit of turning up and down from time to time. At the same time, we can also introduce some special promotions from time to time to increase the variety of activities so that customers can participate more and have a better experience. Third, WeChat can serve as a content marketing platform. In WeChat, doing a good job is equivalent to promoting it. Good content will inspire users to share on the circle of friends and Tencent microblogging, improve exposure to attract users to take the initiative to come in and expand the user base, new users come in and continue to share, the formation of the snowball-type user growth. Fourth, WeChat can also be used as an online sales tool. Store under the line subject to the number and coverage of stores, some remote areas of the user is unable to serve. At the same time, but also to give some users do not like to go out more options, online ordering home delivery, offline payment delivery. This requires the development of online shopping mall, cooperation with logistics companies, support cash on delivery, online WeChat payment, etc., to optimize the shopping experience. The above is only some of the common use of WeChat, of course, there are other needs of our children's clothing franchisees to find and tap. According to Bear B Qi understand, now about the physical store has been used to do marketing WeChat, the industry includes digital, catering, cosmetics, clothing and so on. In a few days of the 2014 autumn conference, Bear B Qi will also have a dedicated teacher to explain how to use the WeChat marketing, you are welcome.