Analysis of Development Trend of Home Textile Industry in 2013

Affected by the global economic downturn, the development of the home textile industry in 2012 appears to be difficult. The decline in consumer purchasing power, increase in channel operating costs, reduction in product promotion profits, and intensification of homogeneity among brands have all become factors that restrict the rapid development of the home textile industry. Thankfully, under the hurdles, home textile companies and brand franchisees have won a battle in the field. By the end of 2012, the home textile industry has surpassed the apparel industry with outstanding performance to lead the entire textile industry and it has finally won 2012. This marketing battle. What is the development trend of the home textile industry in 2013? Here, we analyze the three aspects of home textile market, consumer demand and home textile companies.

According to statistics, there are more than ten thousand Chinese textile companies, but there are also thirty to forty households with output value above 100 million yuan. The road to branding in the home textile industry has just begun. Unbranded home textile products occupy a certain market share, especially in the low-end market; while the market share of major home textile brands is still low, it is still in the leading stage in the region and there is no nationwide Leading brands, such as Rollei in East China, Fu Anna in South China, and Meng Jie in Central China loved it. With the increase in consumer awareness of the brand, I believe that the concentration of the national textile industry will increase with the rise of the brand, the strength of the company with brand advantages will snatch more market share, and thus have more optimistic space for industry to ride.

As the downstream industry of real estate, the development of home textile industry is closely related to the dynamics of the real estate market. Although the home textile industry is lagging behind the housing industry for six months, the housing market in 2012 was hot and cold, and it is interesting that the home textile market also slowed down the growth rate in the first half of the year and the steady growth in the second half of the year. With the gradual improvement of the economic situation and the continuous advancement of the urbanization process, the demand for new housing and demand for improvement will continue to increase, which will directly drive the flourishing development of the home textile market. The purchase of bedding products brought by the second transformation of the new house to the new house will be incalculable. Wedding home textiles as an important branch of home textile products, but also contributed a lot of strength for the home textile market. With the advent of the 80s and 90s after the wedding of home buyers, the category of wedding home textiles also ushered in its own unprecedented business opportunities. According to relevant information, China has at least 20 million new couples each year, and each pair of new people consumes 2,000 yuan. The wedding home textile market reaches as much as 40 billion. At the same time, people’s living standards are continuously improving, and people’s concept of consumption of home textile products is gradually changing. New demands are constantly put forward on the quantity, quality, and artistic taste of home textile products, which has also greatly increased the growth space of home textile industry. , to promote home textile products gradually to the direction of fast-selling products. With a population of more than 1.3 billion and 400 million households in China, this huge consumer market base can absolutely release enormous consumer potential.

In 2012, the sales volume of the entire home textile industry declined, which was a slight decrease from the previous years. This is the normal performance of the industry's rapid development and market adjustment period, and is also the response of the industry to rational development. Many companies are not afraid of difficulties, and actively respond to various aspects, and have achieved good results in such indicators as domestic sales, profits, and output value growth. 2013 Home Textiles is also a very active year for industry adjustment and upgrading practices. The author believes that home textile enterprises should take the initiative to adjust the structure, transformation and upgrading, and effectively promote the four major strategies of scientific and technological innovation, personnel training, brand cultivation, and sustainable development, so that enterprises can rejuvenate and the industry benefit is stable. At the same time, enterprises should also face current problems and Difficult to maintain the right attitude to the healthy and sustainable development of the industry, and to stabilize the market's fundamental position through the end market. Heroes from chaos in the world have become even more prominent in the chaos. In 2012, Fu Anna played a cultural card and published the wedding trends of autumn/winter 2012 through the Forum on the History of China's Wedding Changes. She loved relying on the brand's popular and affordable fashion advantage, marketing innovation, and allowed large-scale promotions to flourish in the national terminal market. The second is the good scale of sales scale and profit growth. It can be foreseen that if a person knows how to innovate, the company can give priority to development. In the future, innovation is still the engine driving force for sustainable development of enterprises. We will wait and see how the 2013 textile enterprises will develop in the end.