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According to a report in the Bangkok Post, Starbucks plans to open 1,500 chain cafes in mainland China by 2015, and 70 large and medium-sized cities throughout China will be able to find a Starbucks coffee shop. By then Starbucks will have more than 100 chain cafes in Beijing. Starbucks will set up a flagship store in Beijing. In addition to providing coffee drinks and various snacks to customers, Starbucks will also display coffee-related history and culture in the store.
Starbucks will also set up related training. Only students who pass the exam can serve in the Starbucks store. The report said that Starbucks will also establish "Starbucks China University" to provide a full range of coffee related culture, skills, operations and management. Students graduating from the college will be able to assume management positions at Starbucks stores.
Starbucks first entered China in 1999 and currently has more than 700 chain stores in mainland China. Starbucks expects that China's coffee consumption market will exceed RMB 10 billion in the next five years.
Starbucks plans to make China the second largest market in the world
Starbucks, the world's largest chain of cafe operators, plans to make China the second largest market in the world. The report said that while vigorously exploring the Indian market, Starbucks is still expanding its business in mainland China.
"Bangkok Post" reported that Starbucks, the world's largest chain cafe operator, plans to make China the second largest market in the world. The report said that while vigorously exploring the Indian market, Starbucks is still expanding its business in mainland China.