More than one gram of warm Haitang Home Millions of Winter Clothes donated to poverty-stricken mountain teachers and students

A few days ago, the "more warmth" large-scale public welfare activities started in Beijing. The event was jointly initiated by the Haishu House and NetEase platform and the China Social Welfare Foundation's warm current plan. It sought to bring warmth and care to the teachers and students in poverty-stricken mountain areas by donating warm winter clothes to help them resist the winter.

The heart of commonweal is warm

The "more than a gram of warmth" large-scale public welfare activities aiming at caring for the poverty-stricken mountain teachers and students is due to a cross-border public welfare cooperation. This involves three parties: one side is committed to providing fashionable, wearable, and cost-effective apparel products for Chinese men. China's men's national brand Haishu home; the other is China's leading Internet platform, "attitudes" of NetEase; third party is the Chinese Social Welfare Foundation warm-up plan for long-term attention to the survival of teachers and students in poor mountain areas.

Any charitable activities must proceed from the living conditions and real needs of the cared object and provide them with real help. This is the case for the "more than a gram of warmth" large-scale public welfare activities. At the beginning of September, representatives of Haishu House, NetEase, and Warm Current Plan visited the school in the mountains of Gansu Province and experienced the lives and learning of teachers and students. They also deeply impressed by their optimistic spirit. Especially after experiencing the hail in the mountains in September and seeing the simple and plain dress of teachers and students, the desire of everyone to help mountain teachers and students is even more urgent. As a national apparel company, Hailan Home especially hopes to use its winter clothes to bring warmth to the teachers and students in the mountains. This is in line with the purpose of the warm flow plan “make the best use of the warmth”. With one hit, coupled with the appeal and communication power of the online platform NetEase, the “more warmth” large-scale public welfare activities will surely gather the care and goodwill of the community and truly bring warmth to the teachers and students in the mountains and regions.

Million winter clothes, benefiting nine provinces

In order to send winter clothing to the teachers and students in mountain areas who really need it, the warm current plan has accurately selected and counted the donated schools, and finally determined that the donated objects of this charity event involve Gansu, Henan, Qinghai, Hebei, Xinjiang, Ningxia, There are more than 60 schools in nine provinces of Inner Mongolia, Shandong and Heilongjiang. Haicang House has donated the latest Hailan House quality down jackets to the teachers of these schools, and even more specifically tailors children's cotton clothes. It is expected that the value of these winter clothes will exceed one million yuan. In order to let the society understand and pay attention to the living conditions of teachers and students in poverty-stricken mountainous areas, and widely gather the care and goodwill of the general public, the NetEase platform has vigorously promoted the event and called for many netizens to participate in this event in a similar way to “crowdfunding”. In the event. The vast majority of consumers can also enter more than 70 Haishu House activity stores across the country, fill in love cards, and help “more than a gram of warm” public service activities. Up to now, love netizens have sent more than 4,500 winter clothes through click interaction, and the community has received enthusiastic responses.

Only to love and bear heavy responsibility

At the launch ceremony of the “More than a gram of warmth” large-scale charity event, the reporter was informed that the Hailan House is not only a leading clothing company with outstanding market performance, but also a Chinese national enterprise that is enthusiastic about public welfare and returns to society. Hailan House Brand Party on behalf of Jiangnan told the reporter about the public view of the House of Haitang: “In my opinion, in the early days when the company was founded, it belonged to the individual entrepreneur, and with the continuous development and expansion of the company and the influence of the brand. It is the shared wealth of all members of our society to promote and it assumes more responsibility for society. This participation in the “More Warmth” charity event is the best reflection of the sense of social responsibility of the Haishu family.”

Mr. Deng Fei, the founder of the “Cool Stream Project”, also expressed to the reporter an unshirkable attitude towards the public welfare: “The next thing I want to do most is to serve this group of left-behind children in a comprehensive and solid manner. I hope they can get a fair chance to allow them to change their own destiny."

It is reported that the related donation work for the "More than one gram of warmth" large-scale public welfare activities has already begun. Winter clothes will be sent to the hands of teachers and students in poverty-stricken mountainous areas in succession in late October. Representatives of Haishu, Netease, and Warm Stream will also be represented. Go to the donated school in person to ensure that the implementation of the donation is in place and truly bring warmth and care to teachers and students in poor mountain areas.