Masha Ma Ma Masa joins hands with MAGMODE to start the men's brand MATTITUDE

May 21, 2016, Sanlitun, Beijing. Big coffee from the fashion industry: IDG investment partner Jeacy, DISCOVERED designer Kimura, "GQ Zhizuo" editor Wang Feng, general manager of Sanlitun Taikoli Max Yu, fashion designer Masha Ma, etc. gathered at the scene of MAGMODE, and near One hundred fashion editors together "seriously talk about fashion."

In the evening, MAGMODE's “I understand the good life” forum will share the most cutting-edge and authoritative fashion fashion ideas with everyone, and will convey and penetrate into the life, philosophy and spirit of every fashion-loving person.

Masha Ma, as a distinguished guest, elaborated on his understanding of fashion and fashion, and explained her understanding of the good life. As a representative of the younger generation of designers, Masha Ma launched her own men's brand line, MATTITUDE.

Clothing is the first layer of ideas that people choose to accommodate and receive. It is the most spiritual commodity. MATTITUDE comes from the fashion designer Masha Ma's thinking and tribute to the origin of life. It is not only about design, it is more about focusing on you; it is not only a clothing brand, but also an exploration and adventure of an infinite life possibility.

"Fashion is not the thinking of the elite, but the democratic movement. It is a lively and small resistance to the existing order and bloodless revolution." - Masha Ma

Brand genes

LIBERTY fitness

MANHOOD fearless

LIFE+ Life +

In order to provide another choice for those who are willing to break the inherent stereotype in plain life, MATTITUDE is a “easy and fun adventure” in the field of fashion, where there is no boundless infinite possibilities. People's imagination, curiosity and fearless attitude towards life make more life possibilities possible.

“Diffrenet, 'cause I'm just like you.” is different, because we are the same. In MATTITUDE's fashion with both functional and sports styles, the balance between travel and daily commuting is emphasized, allowing the wearer to freely switch between various urban life scenes.

Designer Introduction

Masha Ma

China's first young Chinese designer to be on the official calendar of Paris Fashion Week, currently owns the same-name brand MASHARA, the younger brand MABYMA STUDIO, and the men's brand line MATTITUDE. After graduating with a master's degree from the Central Saint Martins College of Art and Design in London, he entered the Alexander McQueen studio to participate in the design work. Since 2011, the fashion show has been officially released on the official schedule of Paris Fashion Week and has been successfully released nine times.

In May 2015, Masha was invited by the American "TIME" Times Magazine to participate in the "Next Generation Leader" column and became the first Chinese designer to accept the column in recent years. In July 2015, he appeared on the cover of The Observer Magazine in the UK. In November 2015, Forbes China won the Most Potential Designer Award. In May 2016, 8 people including the creative director of Balenciaga Demna Gvasalia and former creative director Christopher Lemare of Hermes were selected by British Vogue in the “Depeche Mode” as the forefront of contemporary fashion design in Paris.

MAGMODE famous introduction

MAG MODE is a writer by the author 蔡崇达, Liang Chunmin, deputy director of Zhiqin GQ, Feng Peng, the original aesthetic director of “One Piece”, Xu Jia, former fashion editor-in-chief of “The Bund”, and the former senior editor of “AD” Jian Junfu and other cultural media people. Liu Dongmei, senior operator of joint garments, Zheng Liqiang, COO of Spodee Card, He Xiaoying, former operation director of Taikoo Hui, Cai Bibo, executive director of China PRUDENCE INVESTMENT LIMITED, and “three-dimensional publishing house” co-founded by Yuan Yuanting, founder of Yuanlu Tejia Textile Co., Ltd. . MAGMODE allegiance believes that the core of life upgrading lies in the spiritual content of articles, and strives to “publish” everything about a better life. Including designer brands, collection stores, videos, exhibitions, APP applications, workshops, MOOK, and more.