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Baby souvenirs have become popular fashion in large and medium cities
In recent years, baby-related souvenirs such as fetal hair brushes, hand and footprints, and crystal-like keepsakes have become a popular trend in cities like Beijing and Shanghai. As living standards improve, families are increasingly investing in emotional experiences, especially for their newborns. This has led to the emergence of numerous specialized services tailored for infants. Baby souvenirs, once considered unique, have now become a fashionable choice.
The fetal hair brush, for instance, is not unfamiliar to many. Originating during the Tang Dynasty, it was made from soft and smooth fetal hair, known for its high ink absorption and strong writing quality, making it highly collectible. These brushes were often sought by noble families to wish their children academic success and good fortune, reflecting deep parental love and hope.
Hand and footprints, inspired by Western trends, have also gained popularity. Long before this trend reached China, developed countries had already embraced the idea of preserving a child’s prints as lasting memories. Parents would create 3D models or use laser engraving to make "crystal footprints" on acrylic materials, turning them into beautiful keepsakes.
Stores like the "Children's Gallery" have taken this concept further, offering a range of customized baby services—from name selection and photography to early childhood education programs. These services are highly favored by young parents, and the business is thriving.
One popular service is the "full moon haircut," where a baby’s first hair is collected, sealed in a special portfolio, and later transformed into a fetal hair brush or chapter, serving as a meaningful first souvenir. Similarly, hand and footprints are preserved using advanced technology, creating elegant and sentimental keepsakes.
Baby naming is another key aspect, with experts helping parents choose names based on the baby’s birth time and family surname, believing that a good name brings good fortune. Early childhood education programs are also expanding, focusing on holistic development and preparing kids for a brighter future.
The "Pediatric Corridor," China's first professional children's haircut chain, has successfully captured the market by combining love and innovation. With an initial investment of just 10,000 yuan, entrepreneurs can access most products for display, and operating costs remain low. The brand operates on a direct supply model, offering profit margins of 100% to 300%, making it an attractive opportunity.
As a growing industry, the children's consumption market is gaining widespread recognition. However, there are still challenges, such as limited product diversity and lack of supportive management systems. To stand out, the "Pediatric Corridor" focuses on innovative marketing, improved service quality, and interactive management, aiming to build a comprehensive "nanny" service system and seize market opportunities quickly.