ASOBIO joins the "Goddess of the New Clothes" to make "new clothes" available to everyone

This program innovation lies in the subversion of fashion, television, and e-commerce. It has completed the first “hand in hand” in multiple fields. The international fast-fashion brand ASOBIO has also officially joined Dragon TV's “The New Clothes of the Goddess” to the resident brand. The role of the buyer sits on the brand buyer's seat. After each of the six female stars has completed the design, each show evaluates its design work and places a price. ASOBIO will immediately put the celebrity designs purchased in the selected shots into production. At the same time, the viewers will be able to complete the look-and-buy consumer experience through the e-commerce while allowing the public to have ready-to-follow the "Goddess" designs.

For the first time, fashion, television, and e-commerce companies “in hand” ASOBIO joins to make fashion simple

Beauty, beauty, and clothing have always become a unique fashion landscape in the entertainment industry. The actress is not only arrogant on the red carpet, but the shape of street photography in life has also become the focus of media attention.

The "Goddess of the New Clothes" broadcast from 21:10 every Saturday and the evening from August 23 will be presented in 10 seasons. Each show will have six goddess-level performing stars around a theme idea/design. He devoted himself to every process of costume designing, fully planned the T-Taiwan show, and mobilized all resources to express his own design works. As a buyer, ASOBIO on the show site will bid for the “new clothes” suitable for the ASOBIO style. It will be sold online at the ASOBIO Tmall flagship store. It can be called a true "goddess with the same model" and truly "see and buy." This mode of real-time interaction between T-Taiwan and buyers and the public will be a new combination of fashion and commerce.

This is why ASOBIO decided to participate in this program, because the concept advocated by ASOBIO is “Fashion is easy” to make fashion simple, and the public thinks that the fashionable dresses of the high-profile show stars and bright stars make everyone feel at home. Everyone can become stylish. On different occasions, whether it is social, business, or leisure, you can show yourself the best and create “quick fashionism!” This is also the standard that ASOBIO selects star design and gives the auction price in each show.” International, wild, changeable, wearable."

It can be said that it is the first star cross-border fashion reality show in China. According to the program producer, “The program idea came from the original U.S. program two years ago, but it has undergone earth-shaking changes from the original version, bringing with it many fields. For the first time, 'hand in hand', for example, the first time a star held hands with a designer, the reality show held its hands for the first time, and the e-commerce first handed television, etc. These were all cross-sectoral communications and innovations for domestic television. The variety entertainment program has a revolutionary significance."