Shanghai Xintiandi Fashion UOOYAA Wuyi Concept Store Image

We find that the traditional retail industry has been hard to grasp the young people who demand personality and like fresh and full of Sense, so they can create a new experiential retail space with a contemporary youth lifestyle, and can have the same attributes as UOOYAA. People, so that they can find a sense of belonging in a similar space, is the original intention of this concept store, in other words, you may enter here "the purpose is not pure", even if you just want to come in and take a photo PO social network, we also Welcome with both hands, can stimulate your desire to share, we are successful.

The unfinished feeling that UOOYAA has always emphasized is still the key word of this concept store. The spatial image in the store will not form a stereotype. The designer will change the visual image in the space according to the theme of each season, just like UOOYAA, full of uncertainty. Freshness, in the corner of Xintiandi stimulates everyone's curiosity.

The image of the shop that first appeared was inspired by the 2019SS theme CHINATOWN Chinatown. The combination of “space, props and emotions” restored a different Chinatown streetscape, combining costumes and scenes to make you The shopping experience is full of participation.

The periphery of the concept store is presented in a complete double-glazed floor-to-ceiling glass display. The reason why the transparent glass display surface is chosen is that the internal structure of the store can be clearly seen, and the non-negligible attitude attracts the eyes of the people. The overall appearance of the L-shaped pattern, the square space of unconventional shops can be seen at a glance, there are many turning points inside the space, which will give you a feeling of a hole in the sky.

Above the interior design, the overall wall skirt, block brick, I-beam, wooden frame, corrugated board and other elements are derived from the finished industrial materials, you will see them in many market spaces, they have a neutral texture, The grounding gas is full of fun and can accommodate more changes in UOOYAA in the future.

The space display on the first floor of the shop is dominated by the market and night market filled with market spirit. Colorful tarpaulins and plastic baskets can be seen everywhere. The scattered vegetables in the plastic baskets seem to be carrying fresh water vapor and scattered around the clothes. On the top of the wall, there is a string of lights hanging in front of the night market stall. The front desk was inspired by the shops scattered around the street, and the old door panels and cabinet doors were re-combined in the language of contemporary design, bringing a fun-filled sensory experience at the moment of checkout.

In the process of going to the second floor on the first floor, you will find that the designer connects the two-story space in a special way, hiding the stairs in a huge container, hoping to create a concept of moving space, so that The way to break the original solidified spatial mode, weakening the sense of distance between the upper and lower floors, so that each area is both independent and has a strong sense of communication.

BARBARELLA with strong motor cells and BBOOYY with a sense of humor occupy the second floor exhibition area. The concept of the martial arts hall is tailor-made for the sports brand BARBARELLA, the wooden pile hangers, and the sleek and healthy models placed next to them, which are quickly brought into the scene of the martial arts, allowing people to walk. Can't help but come to the scene to set a Wing Chun. On the other side of the second floor, there is a BBOOYY item. The designer set up a fun little DP for BBOOYY. The colored chair is placed casually next to the model, which quickly breaks the boundary between the cold clothing and people. It can also feel the brand's own temperament faster.

Walking through the whole store, you will find that relaxed, interesting, humorous, and equal dialogue are the key words in the whole space. Based on the daily familiar scenes of life, the distance between the shops and people is brought closer, and the people in the room are brought together. Can quickly integrate into it.

Source WeChat: UOOYAA Wuhuan