Mr. Wang Qiang, Head of Qingshanhu District, Chinese Knitting City

The Qingshan Lake District of Nanchang City is an industrial park featuring the export processing of knitted garments. It was awarded the title of “Chinese Famous City of Knitted Garment” and “Advanced Unit of National Knitted Garment Industry Cluster” and “Jiangxi Province Textile and Garment Industry Base” and other honorary titles. , Has become a famous garment processing base at home and abroad. At present, the supply-side reform is accelerating the release of new economic development potential, the "Internet +", industrial transformation and consumer upgrades have accelerated significantly, all of which have brought a rare opportunity to promote the development of clothing industry in Qingshan Lake District.

我乐意

Wang Qiang, the mayor of Qingshan Lake in Nanchang City, once pointed out: The knitwear industry is a traditional industry and a national industry in the Qingshan Lake District. The foundation is very solid. Qingshanhu District will open up important upstream and downstream links in the industrial chain of the knitwear industry, including design and R&D, brand incubation, inspection and testing, fashion trends, and internet trading platforms. In order to achieve "processing OEM type" and "brand management type" in parallel development, boosting the clothing industry in Qingshanhu District to 60 billion yuan industrial clusters.

中国针织名城青山湖区区长王强一行莅临创意品牌【我乐意】

On the morning of June 22, 2018, Wang Qiang, the chief of the Qingshan Lake District of Nanchang City, accompanied more than 30 county-level district leaders to the “Green City of China's Knitted Garments” to investigate the construction of the upper and lower channels of the clothing industry chain in Qingshan Lake District. He also went to the Qingshan Lake District creative brand [I am willing to] visit the Qingshan Lake District knitted garment manufacturing industry to transform and upgrade the fashion and creative industries.

The creative brand [I am willing] founder Boh first reported on the "2018 Boh Fashion Conference" held for the knitted garment enterprises of Qingshan Lake District in May, and invited Wang Qiang and other leaders to visit some of the products of the conference. While visiting creative products [I am happy to] original design products, Boehler gave a detailed introduction to the leaders from the aspects of fabric materials, fashion trends, 3D printing technology, and design style. Wang Qiang, the head of the district, nodded frequently and praised: Your product is very creative.

中国针织名城青山湖区区长王强一行莅临创意品牌【我乐意】

中国针织名城青山湖区区长王强一行莅临创意品牌【我乐意】

Afterwards, Wang Qiang, head of the district and district, under the guidance of the founder, Boch, visited the design center, e-commerce operation center, and product showroom of the creative brand. When visiting the design center, the young designer team of the creative brand “I'd like to work”. And many creative designs attracted the interest of leaders and frequently asked questions. Wang Qiang, head of the district and leaders, unanimously expressed that this is a young designer team, which is the design force of Qingshan Lake District.

Creative brand [I am willing to] as a project introduced by the Qingshan Lake District Government in the design and research and development of the upstream and downstream cores of the knitwear industry chain. Since its entry, it has promoted the transformation and upgrading of the knitting and garment manufacturing industry in the Qingshan Lake District to the fashion and creative industries. A series of good practices. The first is to hold a regular product launch conference for designers and select a group of outstanding designers to integrate the channel resources online and offline to jointly build the influence of “Lake Qingshan Lake Design Power”; second is to use the advantages of its own design team. In view of the lack of design and technical personnel of small and medium-sized enterprises in Qingshan Lake, the sharing of professionals and technology is realized in designer resources, edition division resources, technological and technological resources, and advanced 3D science and technology resources to maximize their effectiveness and improve product quality. It will play an active role in the promotion of the construction of the "City-knitted Garment City of Castle Peak" in Qingshan Lake and the strategic transfer from "order processing type" to "brand management type" in Qingshan Lake Area.

中国针织名城青山湖区区长王强一行莅临创意品牌【我乐意】

中国针织名城青山湖区区长王强一行莅临创意品牌【我乐意】

Creative brand [I am willing to] link: Creative brand [I am willing to] formally registered in 2015, and aiming at the most concentrated university students, the same concept of consumption, cognitive convergence, and considerable spending power, garment consumption billions of dollars a year The market has a huge consumer group of over 40 million. From the perspective of product ideas, creative brands [I am willing to] create a creative brand for young college students. First, in the product positioning, to do personalized, small-scale brand, firmly lock in the consumer groups of young college students; second is to focus on creativity in product research and development, highlighting fashion, personality, passion and other elements suitable for college students; In product marketing, college entrepreneurs are trained and supported in colleges and universities, and college entrepreneurs promote products and provide personalized services to consumers.

Creative brand [I am willing to] has a professional and cutting-edge designer team, has a strong design and development capabilities, and has the latest technical advantages in the type of technology, 3D printing printing technology. At the same time, the company has a professional e-commerce brand operation team and nearly 30,000 university student entrepreneurship teams. The creative brand “I am happy” has had a wide range of influence in college students. And got the attention and depth of the "Chinese Textile Economic Information Network", "China Apparel" magazine, "Hua Yi Network", "China Garment Network", "China Brand Clothing Network", "China Beauty Network" and other apparel industry media Reported.

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