Masa Maso Gets Millions of Dollars to Venture on Unique Online Marketing

Since the second half of this year, the development of online clothing has been swift and violent, and various venture capital funds have also injected capital into this emerging industry. The reporter has just learned that Masa Maso, a well-known high-end online apparel brand, has completed the first round of nearly 10 million U.S. dollars in financing, and the investor is the world's largest venture capital company, Sequoia Capital.

Sequoia Capital was founded in 1972 and is the world's largest venture capital company. It has invested in Apple Computer, Cisco, Oracle, Yahoo and Google, Paypal, Sequoia Capital China Fund was established in September 2005, currently managing about 1 billion US dollars. Overseas funds. Since its establishment, Sequoia Capital China has invested in companies with high growth potential in both technology and traditional industries. Its Chinese thinking innovation, human and commercial holdings, Peak Sports, Nocon Pharmaceuticals, and focus technology have been successfully listed on the stock exchanges in the United States, Hong Kong, and China. Now that China is investing in online clothing enterprises in China, it can be seen that venture capital attaches great importance to this industry.

Masa Maso began operations in September 2008 and is catching up with the US financial crisis. However, Masa Maso seized the strategy of taking the high-end clothing line, and achieved the second highest share of the e-commerce men's wear market through product design, quality, and service excellence.

Masa Maso's team composition truly reflects the idea of ​​a combination of electronics and business. Zhang Shuluo, the chairman of the company, is an original Sina executive who is extremely familiar with the Internet, such as Internet marketing, data analysis, database marketing, CRM management, SEO optimization, and user behavior analysis. Sun Hong, the general manager, was born in Wacker, one of the top menswear brands in the country. He has 10 years of experience in traditional men's clothing. For the traditional clothing industry, the design, production, service, supply chain management and other aspects have a wealth of experience. The two are classmates in the EMBA class at China Europe International Business School. Therefore, they share the same philosophy in management and operation of the company and can perfectly integrate the traditional clothing industry with the emerging Internet industry. One of the company’s founders, CTO Ji Bin, is also the CTO of the original Sina.com subsidiary. Sequoia Capital sees such a strong and complementary team combination, and chose Masa Maso (Masam Maso) among many clothing online shopping companies.

In Sun Hong's view, clothing is mainly to experience consumption. Through the direct sales method of the Internet, a large number of channel costs and inventory costs are compressed. Therefore, under the same production cost, online sales can bring consumers more cost-effective products. “Our product prices seem to be relatively high on the Internet, but our designs, fabrics, and workmanship are all referenced to the next-line brand, and the price is only 1/3 of the clothing under the same line, which is The tangible benefits that the Internet channel brings to consumers." When the excitement period of online shopping brought to consumers begins to wear out, the product design, quality and services provided by the brand will become the focus of consumers' attention. "The user's skin is memorable," so focusing on the product itself, focusing on the brand is the key to winning the user and winning the market.

Masa Maso did not extend the idea that e-commerce can only sell low-priced clothing. Instead, it introduced high-end menswear into the e-commerce field and gained market recognition. It has embarked on an e-commerce clothing brand road. The only way to break the bargain can be achieved only in the e-commerce field, and consumers' acceptance of cost-effective mid-to-high-end men's clothing is accepted by consumers. At the same time, the results also brought new funding injections, which provided guarantees for the further healthy development of the company. All this undoubtedly has extraordinary significance for the apparel industry.

Sun Qian, a director of Masa Maso, who represents Sequoia Capital, said that we invest in such a company and we saw the rapid development of apparel e-commerce in China, and at the same time, Masa Maso (Masama) Suo) also has a very good team and has a very deep understanding of the Internet and traditional business. Indeed, e-commerce seems to be easier to do. In the past two years, a large number of companies have also participated in this field. However, there are not many companies that can combine the Internet and traditional businesses efficiently and organically. Whether it is simply to use the website as a new path or a store for traditional businesses, or to use the website only as a commodity supermarket, it cannot fully take advantage of this new business model of e-commerce. Only companies that fully integrate the two formats can have lasting vitality and broad space for development.

Zhang Shuluo, chairman of the company, said that he is very pleased to be able to obtain the investment of the world's top VCs such as Sequoia Capital, which shows the recognition of our business model, management team and development status. The joining of Sequoia Capital not only brings more abundant cash flow to the company, but also brings advanced management concepts and industry resources to the company, which will bring more help to the company's subsequent development. We will provide consumers with more categories, more styles of clothing, better products and better services.