Help the brand to develop long-term development, find inventory in love

The Double 11 ended up with a sales of 213.5 billion, but behind the business was wrapped up. On the one hand, they hope to increase the exposure, rush to the Top list, and on the other hand do not want to low profits, backlog inventory, and even the final "loss".

Can I earn money by participating in the Double 11? In the face of doubts, the flagship store's operations directors said that “it's as good as possible to lose money.” That is to say, behind the beautiful numbers of the double 11 innovations, the brand is endlessly bitter, and the brand and retailers have been brewing for a long time. The battle for transformation.

For brand owners, there are pressures for inventory clearance, as well as new demands for new volume, seeking status, and branding highland. Inventory means that the funds are occupied, and the inventory that cannot be sold needs to be digested for a long time. An industry insider once said, "A lot of brands have been dumped after they have grown bigger. They are not dead on no orders, but such extra-large activities, and they are dead in stock."

The operation of traditional channels has become more and more expensive as the price of traffic has become more and more expensive, and the inventory pressure is a sword hanging on the brand name. In the industry, “going to inventory to find inventory” is becoming a popular trend.

Love inventory uses the social e-commerce model, through the selection of professional purchasing, with friends and communities as the main output channels. The user sells the product by sharing the image plus text, and the one-click forwarding function saves the purchasing group time, effort and worry. No search engine records, no transaction records, no public price comparison, love inventory to ensure the privacy of brand merchandise sales, on the basis of not affecting the brand channel and value system to achieve rapid sales of inventory goods.

At the same time, unlike the traditional platform, the monthly return time is different. The love inventory has truly achieved “five days of settlement, seven days of payment”, allowing the brand to achieve a rapid return of funds.

In addition to the innovative business model, Love Inventory is also on the basis of signing the annual cooperation plan to provide the brand with an overall inventory solution: the brand will deposit the goods into the inventory warehouse, and the inventory will assist in the sorting and delivery. Warehouse sales; or the brand side to complete the goods sorting, love inventory arrangements logistics pick-up, to the platform to complete the destocking; can also buy the whole inventory directly from the love inventory, the brand will send the goods to the inventory warehouse, love inventory to The form of the whole purchase is for the brand to complete the inventory cleanup.

Although the traffic dividend is no longer in the social 3.0 era, the latest data shows that WeChat has more than 1 billion active users, and users of different dimensions have different consumer needs. Love inventory is aimed at the huge space and destocking for the brand. Set up a fast track. For the brand side, choosing love inventory can not only facilitate the efficient and efficient transportation, but also liberate from the heavy traditional e-commerce operation, allowing enterprises to achieve “light asset operation”.

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